Types of tourism you can do in the Adjara region

Maritime tourism

This is one of the most popular types of tourism in Adjara. Subtropical climate, warm sea climate, infrastructure of sea resorts, the combination of sea and mountain create unique leisure conditions for tourists visiting Adjara. The total length of the swimming lane is 21 km. The average sea temperature is + 21-29 °C.

The territory of Adjara includes the following marine resort zones:

• Batumi, Kobuleti,Makhinjauri, Green Cape, Chakvi, Gonio, Kvariati, Sarpi;
• Batumi – good infrastructure, endless opportunities for fun and relaxation. This is Batumi – one of the most distinguished tourist destinations in the whole Black Sea region;
• Kobuleti – a balneological resort with special microclimate. The fine-grained shore, bright sun creates good conditions for the treatment of heliotherapy, bone-joints, lymph nodes and other organs, bronchial asthma and cardiovascular diseases;
• Sarpi- The average water temperature here is + 25 °C, and the climate is a mixture of sea and mountain. The sea water in the coastal area of ​​the resort is particularly transparent. The underwater world here is also attractive;
• Makhinjauri – climatic-balneological resort. Those interested in medical tourism can be treated here for diseases of the respiratory tract, cardiovascular system, urogenital and nervous systems, as well as gynecological profile, iron deficiency anemia, diseases of the endocrine system and metabolism.
• Kvariati – just like in Sarpi, the sea water in the coastline is especially transparent here, and the underwater world is attractive. For lovers of medical tourism will be interesting the seaside humid subtropical climate of the resort, which is recommended for the treatment of nervous systems and cardiovascular diseases;
• Green Cape – one of the richest botanical gardens in Europe is planted on its beautiful slopes;
• Chakvi – Chakvi coastline is very popular. Historically, it is the homeland of Georgian tea. The tea was first introduced here by the Chinese scientist Lao Tzin Dzao;
• Tsikhisdziri – The uniqueness of its climate lies in the fact that it is a mixture of sea and mountain air and is recommended for the treatment of non-tuberculous diseases of the respiratory system and functional diseases of nervous system.

Business Tourism – MICE

MICE Tourism – includes four main destinations:

Meetings – meetings, strategic meetings, negotiations, presentations;

Incentive – incentive trips, motivation programs, stimulating loyalty of partners and employees;

Conferences / Congresses – conferences, forums, congresses;

Exhibitions / Events – Exhibitions, attendance at specific events, corporate events.

Infrastructure equipped with modern technologies, delicious local, European or Asian cuisine, world-class service, charming environment – these are the conditions that lead to the development of this type of tourism in Adjara. Numerous internationally important and high level events are held annually in Adjara and it has given the region an important place in the MICE-transnational tourism market.

In addition to international brands – “Radisson”, “Hilton”, “Sheraton”, “Windham” – which operate in Adjara, local hotels and aparthotels will offer the necessary infrastructure for holding high-level meetings, conferences and exhibitions.

Cruise tourism

Historically, the port of Batumi is a logistics center in the Caucasus region. This was the first port through which Georgia acquired the function of a transit country. The further development of the port of Batumi was facilitated by the proclamation of the port as Porto Franco in 1878.

The port of Batumi was a popular cruise destination even in the second half of the twentieth century. In recent years, cruise tourism has become more relevant, which is confirmed by the interest of the Black Sea countries in the direction of Batumi.

Cruise ships that visited Batumi: “Riviera”, “Amadeus”, “Island Sky”, “Albatros”, “Silver Wind”, “Minerva”, “Spirit of Advernture”, “Prinsendam”, “Regatta”, “Princess Daphne “.

Ecotourism

The purpose of such tours is to interact with wildlife. Ecotourism minimizes the consequences of negative environmental, cultural and social impacts on the environment. This type of tourism contributes to the growth of economic income of the population of protected areas and regions.

Eco tourism is one of the leading types of tourism in Adjara. Most of the foreign tourists in Adjara are attracted by this type of tourism. The diverse flora and fauna of Adjara, as well as the abundance of historical and cultural monuments create the best conditions for the development of eco-tourism.

There are four protected areas in Adjara, with well-equipped paths and bicycle lanes, picnic and camping places. The landscape of Adjara is an excellent opportunity for hiking, horseback riding, scientific and eco-tours. Well-kept, pristine nature, rich green environment, waterfalls, lakes and rivers, reserves – with endemic and relict species, mountains that bring you to the sky and the sea – paradise for eco-tourism lovers. Kobuleti, Kintrishi, Mtirala and Machakhela protected areas, Batumi Botanical Garden, Green Lake, Goderdzi forest and sand dunes become a real discovery for all tourists.

Gastronomic tourism

Gastronomic tourism – includes all activities related to food. This can be culinary masterclasses, culinary tours, etc. People who love cooking are mainly interested in this direction.

Slowly gastronomic tourism is developing in Georgia. This is facilitated by the local, unique and different cuisine, a variety of local vines, the wines from which are made of special importance in gastronomic tourism.

Adjarian cuisine has been greatly influenced by the lifestyle of the mountainous regions, which is why dairy products are a major component of local dishes. This region is special with local traditional cuisine. There are dishes that you just have to taste here.

The task of the Department of Tourism and Resorts of Adjara is to develop this direction of tourism.

Wine tourism

There are enough resources for the development of wine tourism in the homeland of vines. The unique geographical location of Georgia gives us this opportunity. The traditions of winemaking-viticulture date back to 8000 years ago. 500 out of 2000 world famous grape varieties are Georgian.

An important component of wine tourism is tours, which include visiting vineyards, exploring winemaking technology and tastings. The people participating in the wine tour are most fascinated by the local wine, its history and culture. Georgia does not really lack all this.

Adjara is one of the oldest centers of winemaking from the regions of Western Georgia. Keda Municipality is considered to be the historical center of viticulture in Adjara. Unique types of wine produced in Adjara are “Kedi Tsolikauri” and “Chkhaveri”.

Chkhaveri is a pink grape vine variety. It’s distribution zone in Adjara is Keda Municipality. It provides high quality wine material.

Tsolikauri is a white grape wine grape variety, it is widely spread in Keda municipality. Tsolikauri is a late maturing variety.

Cultural tourism

Visiting cultural monuments, festivals, museums, cultural events, national handicrafts, traditional cuisine. Includes almost all areas of tourism related to the nation’s history, culture, ethnography, material and spiritual heritage.

Adjara with its diverse historical and cultural monuments, festivals and cultural events is a real discovery for lovers of cultural tourism. The epicenter of cultural events in Adjara is Batumi. The Ministry of Education, Culture and Sports is implementing various programs to turn Batumi into a city of festivals. Batumi annually hosts important cultural, sports and scientific events, public holidays, international music and film festivals.

For the past 10 years, Adjara has been visited by: Jamiroquai, Macy Gray, Prodigy, Quincy Jones, Snoop Dogg, Aerosmith, Lauren Hill, Joe Stone, De La Soule, Maroon 5, Sting, 30 seconds to mars, Erika Badu and others.

Mountain-skiing tourism

Apart from the sea resort, Adjara region has a great potential for a ski resort.

The average height of mountains in mountainous Adjara is 2,000-2,500 meters. In recent years, the development of mountain resorts has begun in highland Adjara. They have both medical-recreational and entertainment purposes and they are designed for all four seasons of the year.

In the highlands of Adjara, at an altitude of 2350 meters above sea level, there is a mountain-skiing resort “Goderdzi”, which is visited by more than 20 thousand people a year.

Goderdzi is one of the resorts in Georgia, which has heavy snow and allows the season to open earlier and close later. The total length of the ski slope is 8 km. There are two types of ropeways – an eight-seater gondola and a six-seater bubble.

Gambling tourism

This type of tourism is very beneficial for the country’s economy.

Gambling is allowed under Georgian law. Quite a large number of visitors visit Adjara for entertainment in the field of gambling business.

The gambling business is very popular in Batumi and offers a wide selection of casinos to gambling lovers. Currently, most of the casinos in Batumi are located in 5-star hotel buildings.

Bird watching

Birdwatching is the passion of many people in the world today.

Bird watching, which has become one of the most popular destinations for adventure and eco-tourism, has great potential in Georgia, in particular in the Adjara region.

The unique topography and climate contribute to the abundance of migrant birds, which creates unforgettable impressions for Birdwatching lovers.

The Black Sea coast, the outskirts of Batumi, is known as the “Eastern Black Sea Migration Corridor”. More than 1,000,000 migrant flesh birds are recorded here every year.

Even the International Birdwatching Festival is held in Adjara in September, which promotes the development of birdwatching tourism, the economic well-being of the locals and the conservation of migratory flesh birds.

The villages of Sakhalvasho and Chaisubani in Kobuleti Municipality are the best places for those who share information about the ecology and migration of flesh birds with each other.

Rural tourism – agrarian tourism

Rural or agrarian tourism – includes: accommodation of tourists in houses built according to local traditions, meals – locally produced food products and participation – in rural life.

The picturesque nature of Adjara, the diversity of flora and fauna and the hospitable population create the best conditions for the development of this type of tourism. In the villages of Adjara, tourists have the opportunity to engage in various activities, such as:

Livestock breeding, poultry raising, horticulture, winemaking, beekeeping. Also get acquainted with the types of folk handicrafts, ride a horse, hunt, fish, arrange hikes, taste local dishes made from ecologically clean products and get acquainted with local sights.